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Many firms have succeeded by choosing to deliver superior customer value using one of the three value strategies: best price, best product, or best service. I prefer the strategy based on best product, however, as competition increases; the concept of “customer value” has become more critical. Starbucks objectives get to the points where companies have to think more about customer value, targeting and retaining customers- as a way to stave off competition. A huge part of this is targeting, employing, training and retaining employees.


The rapid rise of the branding in recent years can be attributed to a couple factors. Business owners stuck to their guns; they believed in their idea- and are more likely to sell a concept than a product-that is paramount. Secondly i think the internet generation helped to push hospitality destinations as sort of a place to be seen. Previously there was  a room, maybe coffee, and a ride to the nearest airport. Some companies developed different flavors and different ways to make the public view them and cutting edge and hip- the place to stay, even going as far as offering hotel linen and towels for home use. So customers can feel as if they are on vacation even while at home! Some have made many key partnerships with rental car companies and other hospitality establishments that improves their value by using loyalty rewards across all the partners. We all like a winner and having the right advice can make your business into just that type. Managers must market the company like a brand, not just a place to sleep.