Scare Tactics for Friday the 13th- leading by example

Need recognition:   
Managers and business owners know the decision making process is more complex in today’s shopping experience. There are more goods available and in more varieties. Helping the consumer arrive at a decision is part of the overall strategy. Reviews, product utility and comparisons should be commonplace tools available to customer service agents. Management must realize that consumers need help in decision making and that online shopping is new to many people. Added to the scams and online fraud, it is important to present a safe way to do business on the internet. Having knowledgeable employees is an immeasurable complement to updated technology tools. 


Post-purchase evaluation- 
After the initial transaction is completed between the customer and the organization, many transactions will still require the consumer to have some form of contact with the manufacturer. Rebates, member support (for loyalty customers for example) and support and information for any items purchased are some ways this relationship is also maintained.